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Erika Pinheiro

Associate Director

She holds a degree in Publicity and Advertising from the PUC-Rio (Pontifical Catholic University of Rio de Janeiro), a specialization in Communication with the Market from ESPM-RJ (School of Higher Education in Advertising and Marketing, Rio de Janeiro), and an MBA in Marketing from PUC-Rio.

She has been managing the Content team at Ana Couto since 2012 (adding up to more than 10 years in total with the company), managing and participating in the crafting of the verbal identity and communication pieces for clients such as Itaú Unibanco, Caixa Seguradora, Youse, BASF, Embratel, Beach Park, and more.

As a specialist in Naming, she leads various projects for name creation for Brands, products, lines of business, programs, and initiatives. She facilitates the branding course at Laje, where she shares methodologies and delivers workshops on Naming and Verbal Universes, a topic which has been the focus of presentations given at IED Rio (European Institute of Design, Rio).