Ana Couto Branding & Design

Célere

Challenge

Movicarga, a company with 33 years of experience in the rental of fork-lift trucks and the provision of services created a new business unit focusing on offering added-value solutions.

The Branding challenge was to construct a brand personality that represented a new concept in solutions to various internal logistic industrial scenarios and special projects.

Solution

The name of the new company represented its commitment to overcoming challenges. Célere means speed, rapidness. Célere Intralogística is a company specialized in maximizing performance through fast and precise actions and solutions.

The visual elements of the brand describe the Célere personality: velocity, precision and flexibility to meet the challenges of time and space.

Results

The launching of the new brand at Expo Logística 2006 had major repercussions and generated many business opportunities.

The new brand appeared on the market linked to an important case: the total outsourcing of all logistics activities at three factory units belonging to Suzano Paper & Cellulose.