Despite advances in cancer treatment, the number of diagnoses has not stopped increasing in Brazil and around the world. In order to care for the growing number of patients, private hospitals have been expanding their cancer treatment centers and creating new large-scale centers. Could this be an opportunity for smaller hospitals to offer care that is more human, and more focused on the person?
We took a deep dive into the universe of the São Carlos Clinic, and looked at every detail through the patient’s eyes. And that was how we understood the true essence of this Brand: sparking the courage that exists inside each person, putting life first. Thus, the São Carlos Clinic decided to go well beyond treatment, and to look at cancer as a cause, with the patient at the center at all times.
We had the challenge of combining the Brand’s moment of transformation with the history built over the course of 50 years of cancer treatment. A new point of view brought with it a new description: São Carlos Saúde Oncológica (loosely translated as “São Carlos Cancer Care”), making its expertise clear and showing that its focus on health is much more than treating an illness.
“OUR CLIENTS AND PARTNERS APPROVED OF THE CHANGE, AND THE AMBIANCE IS TRULY REFRESHED. WE ARE FULLY SATISFIED WITH THE REPOSITIONING AND WE HAVE ALREADY SEEN GOOD RESULTS!”
The new Brand São Carlos Saúde Oncológica received new elements that reinforce health with the person in the center, with bright colors, graphics and images that transmit well-being. New corporate materials, uniforms and a new look give off a more welcoming tone, promoting closer relationships between the patients, doctors and family members at this one-stop care for cancer treatment.