Relationships between people and companies are changing, as is the way they consume and interact with technology. PAR Corretora de Seguros (Insurance Brokers) needed to keep up with the advancements so they wouldn’t get “frozen in time,” so they renewed their Business and Branding Strategies, alongside experts in building Brand personality.
The goal was to transform a company that served as an insurance broker between Caixa Econômica (bank) and Caixa Seguradora (insurance company), turning it into a provider of precise solutions to boost business, combining the ideal financial and insurance solutions for each client.
IN ITS NAME, TRANSFORMATION AND KNOWLEDGE. IN THE LOGO, ENERGY AND MOVEMENT.
Inspired by a spring and a lightning bolt, it symbolizes propulsion and transmits the strength and will to change the market. Vibrant colors and proprietary graphics invoke the connections that Wiz aims to create, acting as puzzle pieces that fit together precisely.
What we developed: Branding Diagnosis, Brand Platform, Brand, Visual Universe, Verbal Universe, Branding Guide, Interior Design, Corporate Materials, Launch Event, Website.