YOUSE: COMMUNICATION

#WhyNot?

Communication
YOUSE: COMMUNICATION

CHALLENGE

Youse is the first Brazilian insurance lovemark, because it delivers freedom of choice. This ambitious project, built from the ground by up AC Branding, gave rise to Brazil’s first 100% online insurance company.
It was a challenge that demanded rigorous alignment between business strategy, branding and communication.

STRATEGY

BUSINESS STRATEGY

Customized insurance, in which the client easily price out, choose and purchase their policy, with no need for help from third parties.
It was never this way in Brazil, until Youse came along.

 

BRAND STRATEGY

Youse was created based on its purpose: to empower people to live a more daring life.

 

COMMUNICATION STRATEGY

If you do everything else in life using digital means, why are you still buying insurance the old way? Thus arose the creative concept: QUESTION THINGS. With less “no,” and more #WhyNot, everything is possible.

LESS “NO,” AND

MORE #WHYNOT

A BIT MORE ABOUT:
QUESTION THINGS

Youse proposes not only to question the insurance market, but also its long-established habits and concepts, which are often outdated. We are used to saying I DON’T… I don’t want to… I don’t do… I don’t say… I don’t go…

We want to make people reflect on how life is made up of small, but important, moments. Less “routine.” Less “NO.” We need to take every moment to QUESTION THINGS. Youse reinforces the power of being adventurous.

Of being happy. Of trying and failing. Of learning. Of questioning things.

Instead of NO, #WhyNot?

RESULTS



7000

social mentions per day

350

sales per day

12%

conversion rate for new clients

35%

awareness within the target consumers (with just 1 year of active branding)

#WHYNOT?

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