CHALLENGE
The insurance market is complex and very unfriendly. In order to change this logic and be daring in creating, thinking about and purchasing insurance in Brazil, Youse was born: an innovative, 100% online Brand that simplifies the category and creates much closer relationships with people.

STRATEGY
We studied the market and the Brand’s potential for transformation, which comes from its purpose: to empower people to be more daring. All in a simple, personalized way, and with no blah blah blah. Youse exists to give power to people so they can do things their way. It’s a Brand that was born in the third wave of Branding.


