The insurance market is complex and very unfriendly. In order to change this logic and be daring in creating, thinking about and purchasing insurance in Brazil, Youse was born: an innovative, 100% online Brand that simplifies the category and creates much closer relationships with people.
We studied the market and the Brand’s potential for transformation, which comes from its purpose: to empower people to be more daring. All in a simple, personalized way, and with no blah blah blah. Youse exists to give power to people so they can do things their way. It’s a Brand that was born in the third wave of Branding.
EMPOWER PEOPLE BECAUSE LIFE IS WORTH LIVING OUT OF OUR COMFORT ZONE
A personalized service such as Youse could not have a Brand that was “more of the same.” We created a unique and multifold Brand, that was capable of transforming into different “types”: the fun type, the connected type, the daring type, the “you” type. Youse embraces, relates to and gets involved in the needs and the personality of each person. Insurance that is always within people’s reach, not just when there’s a problem.
The branded environment designed for the office was composed by elements of the Brand to inspire Yousers and to transmit the company’s values in a dynamic and fun way. On the digital side, we developed all points of contact in partnership with the Youse team, creating an intuitive, ever-evolving experience. The Brand’s purpose gave life to the communications, stirring up each person’s daring side. An innovative and 360° strategy, which builds unique Brands for the 21st century and promises to change the market’s logic, empowering people because life is worth living out of our comfort zone.