HOW DO WE WORK?

The Brand’s role is to work for your Business. This can only happen when there is alignment between the Brand, the Business, and Communication. In an integrated fashion, we create the best solution for your company’s growth.

BRAND

From Strategy to Implementation of the Brand

Branding Diagnosis


Branding Platform


Name


Architecture Model


Brand Portfolio


Digital Branding Guide


Brand


Visual and Verbal Universe


COMMUNICATION

From planning to the execution of the Communication, integrated with the Purpose.

Communications Positioning


Creative Idea


Integrated Campaigns


Content


Brand Territories and development of the ecosystem based on the Purpose


Media planning and execution


BUSINESS

From the design of services to the definition of KPIs for the Business, Value, and Brand Strength


Consumer Journey


Implementation Roadmap


Brand Tracking Tool during the Experience


Brand Evaluation Model


Implementation of On and Off-line Experiences


Consumer and Market Research


Definition of KPIs


Experience Guidelines


Implementation of Analytics


LAJE

From courses and workshops to consulting for companies


Innovation platform to develop a new business mindset for people and companies.


 

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THE BRAND TRANSFORMS

This is the pillar of Shared Value.

The Brand Purpose can transform your culture, business, and the world. We help you to discover your Brand’s Purpose and to grow your business based on it.

THE BRAND TALKS

This is the pillar that defines how the
Brand carries out its Communication.

We develop and execute strategic, creative planning and communication campaigns to put the design based on the Branding Strategy into practice.

THE BRAND IS

his is the pillar of the Brand’s Personality.

Based on the construction of a strategic diagnosis, we have defined the essence, personality attributes, values, and guidelines for the construction and strengthening of your Brand’s identity

THE BRAND DOES

This is the pillar of the Experience that defines the Brand’s services.

Your customer is at the center of the strategy so we can design actions that ensure a unique brand experience at all points of contact.

CO-CREATION


Through a strategic partnership between client and agency, we develop the right questions to be able to design each solution.

AGILITY


With the application of agile methodologies and Sprint meetings.

SOLUTION


In meetings with different tones and objectives, such as workshops, energizers and other customized tools.

Learning generates autonomy


With Sprint meetings and Design Thinking tools.

Indicators that optimize investments


Through expertise in Brand Evolution.

Mindsets that lead to innovation


Get to know Laje.

 

 

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