PI IS THE CONNECTION BETWEEN PEOPLE AND BRANDS THROUGH A PURPOSE.

With so many changes in what it means to build value nowadays, how to measure a companie’s actions for long-term results? That’s the question that led us to conduct our new study Pi Index.

Pi Index is a proprietary study by Ana Couto that evaluates Brands that are in the mind, heart and life of Brazilian people, bringing opportunities about the way they are evolving towards the Third Wave of Branding in Brazil and the challenges they meet along the way.

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