THE TEAM OF 17 PROFESSIONALS IN THE NEW DEPARMENT IS LED BY AD WOMAN FERNANDA GALLUZZI; YOUSE IS OUR FIRST CLIENT TO GO LIVE
Ana Couto Branding, a company founded more than two decades ago by Rio de Janeiro’s Ana Couto, is expanding its activities and has started to operate as a full-service agency. To carry out this plan, Couto hired 17 professionals and selected ad woman Fernanda Galluzzi to lead the team. With broad experience in the advertising market, Fernanda has worked at agencies such as NBS, where she was client service director, and at McCann and JWT, where she has served as VP and CEO. She has been setting up this project at Ana Couto Branding since 2015. Currently, she is Chief Communications Officer for the company.
The new department has now made its debut with its first client: Youse, the country’s first 100% online insurance sales platform. The communication strategy for the launch was developed and executed by the new team at Ana Couto Branding. The film that marked the agency’s debut in this new sector went live last Sunday at the commercial break during “Fantástico” (a Brazilian weekly television newsmagazine), on the Globo TV network. Ana Couto says that with this new service, she hopes to deliver what she calls “the third wave of branding” to her clients. “These are brands that, with a defined purpose, are relevant and effectively contribute to people’s lives, generating engagement,” she explains. Her view is that this is a new business model, different from that of a traditional advertising agency, since it delivers projects that integrate branding and communications. Galuzzi adds that the idea is to work with the always-on branding concept. “The brand strategy is always active and is always aligning business and communications. This vision breaks with the old mentality that branding is an occasional need, required only at certain specific moments,” she concludes.
Check out the first film created by Ana Couto Branding’s team:
To read the original story published by Meio & Mensagem, in Portuguese, click here.[:]