Filipe Ozelin

Partner-Officer | Experience

With a degree in Industrial Design from the PUC-Rio (Pontifical Catholic University of Rio de Janeiro), Filipe, AKA Foz, has also studied specializations in Creative Leadership and Business Design.

He has been working with Brand Experience for over 15 years, and his specialty is developing everything from Brand strategy to the consumer journey, including creation of shops and packaging for different tangibles products.

A member of the Ana Couto team since 2002, he works with Brands such as P&G, Coty, International Paper, Nestlé, Bimbo, Itaú, and Unilever. Today, Foz is the Director responsible for the strategy and design operation at the São Paulo office.

He has been a professor in Brand Experience since 2010 in the Graphic Design Program at the Miami Ad School, and he has been giving classes since 2015 in Brand experience for Laje’s Branding program and the graduate-level program in Branding at IED (Istituto Europeo di Design).