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Lais Cobra

Partner-Director of Strategy

With a degree in Social Communication and a qualification in Advertising and Marketing from ESPM-SP (School of Higher Education in Advertising and Marketing, São Paulo) and the holder of certificates in Branding and Journalism from NYU, Lais has been building Brands for ten years.

Part of the Ana Couto team since 2010, she has developed and led projects for clients from numerous industries such as finance, technology, fashion, media, health, education, personal care, among others.

Among its clients are iconic brands such as Itaú Unibanco, Guaraná and Natura. He has also worked with account management in advertising agencies. At Santa Clara, she developed projects for brands such as Leão, Fox and National Geographic.

Lais is also leading TIP Insights, our new content platform and the branding courses offered by Laje.