DESAFIO
A brand synonymous with category is always attentive to the needs of people and market changes. Drogaria São Paulo renewed its Brand—already present in newly-opened stores, and will be gradually applied in the other stores of the chain.

STRATEGY
The purpose of the change is to ensure that a Brand with more than 70 years of activity remains contemporary and relevant to its core audience. The changes started from the renewal of the Brand positioning, focused on well-being, which gradually will also be seen in the architecture of the store, more modern and functional.


