DESAFIO
Multi-Ar, the leading Brand in the Brazilian climate control segment, with a 39-year history, was going through a big transition: the introduction of the 2bCapital investment fund and the structuring of new services and businesses.
A pioneer in e-commerce for this segment, Multi-Ar wanted to consolidate its ambition of becoming the biggest name in climate control, both for the public in general, and for B2B and B2C.
The time came to make the Brand stand out, and to address the typical questions for a market with very little differentiation and a high degree of informality, which was causing all of the players in its ecosystem, especially the client and the installer, to come out losing.



