In a market where there is a lot of mistrust, how can a mobile network operator evolve and truly be part of people’s lives?
So we created Nextel Speeds Up (Nextel Agiliza, in Portuguese), a positioning that eliminates obstacles and creates opportunities for people to grow. Colors, visual and verbal universes and brand that reflect the positioning combined with the life of the Brand’s audience.
A revitalization with the concept of being closer to its audience and with higher digital performance.
DEPLOYMENT AND RESULTS
Nextel began delivering more than expected from a mobile network operator, eliminating obstacles and creating opportunity for people to grow.
For the first time since it was launched in 1997, Nextel has reached 3 million customers *.
Nextel recorded the highest growth among players in the category, 1.42% higher than the previous month **.