CHALLENGE
In a market where there is a lot of mistrust, how can a mobile network operator evolve and truly be part of people’s lives?
STRATEGY
So we created Nextel Speeds Up (Nextel Agiliza, in Portuguese), a positioning that eliminates obstacles and creates opportunities for people to grow. Colors, visual and verbal universes and brand that reflect the positioning combined with the life of the Brand’s audience.
CREATION
A revitalization with the concept of being closer to its audience and with higher digital performance.
DEPLOYMENT AND RESULTS
Nextel began delivering more than expected from a mobile network operator, eliminating obstacles and creating opportunity for people to grow.
For the first time since it was launched in 1997, Nextel has reached 3 million customers *.
Nextel recorded the highest growth among players in the category, 1.42% higher than the previous month **.
* Teleco Maio 2018
** Marketing Nextel Maio 2018
