Youse is the first Brazilian insurance lovemark, because it delivers freedom of choice. This ambitious project, built from the ground by up AC Branding, gave rise to Brazil’s first 100% online insurance company.
It was a challenge that demanded rigorous alignment between business strategy, branding and communication.
It was never this way in Brazil, until Youse came along.
LESS “NO,” AND
A BIT MORE ABOUT:
We want to make people reflect on how life is made up of small, but important, moments. Less “routine.” Less “NO.” We need to take every moment to QUESTION THINGS. Youse reinforces the power of being adventurous.
Of being happy. Of trying and failing. Of learning. Of questioning things.
Instead of NO, #WhyNot?
social mentions per day
sales per day
conversion rate for new clients
awareness within the target consumers (with just 1 year of active branding)